![]() “The revised version conveys how easy it is to use your laptop as a teleprompter and eliminates any perceived barrier about how difficult or confusing it might be,” said Meisha Bochicchio, Content Marketing Manager, Wistia. ![]() So, they updated the headline to be more actionable and deliver the value right away: “DIY Laptop Teleprompter-Get Set up in Under Five Minutes.” ![]() It performed relatively well from an organic search perspective and was on the first page for relevant queries.įor a recent revamp, the team wanted to capture more interest via organic search and make the piece more enticing for social media. The article “DIY Laptop Teleprompter” has been on the Wistia blog for a few years. Example #2: Wistia increases organic traffic 30% for blog post with more actionable headline You can learn more about this experiment, and see other headline experiments, in The Zen of Headline Writing: Learn the easiest way for any marketer to drive a conversion increase from MarketingExperiments (MarketingSherpa’s sister publication). The treatment headline helped produce a 321% increase in relative conversion. The treatment (new) headline read “Get More Readers as Early as Tomorrow.” The control (original) headline read “Drive More Traffic to Your Blog.” The MECLABS team conducted an A/B test to discover which headline would work best. Example #1: 321% increase in conversion for press release serviceĪ press release service engaged MECLABS Institute to improve conversion on its website by better understanding its customers. This article was originally published in the MarketingSherpa email newsletter.
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